01 Business Requirements & Competitor Analysis
Defined clear business requirements and conducted in-depth competitor analysis to align Touriks’ goals with market trends, uncover opportunities, and shape a user-focused, innovative platform.
02 User Personas
Utilizing AI-driven analysis of over 5000 Google reviews, I extracted insights into users’ backgrounds, interests, values, behaviors, goals, and pain points, enabling us to create detailed user personas.
03 UX Sketches
Created detailed UX sketches for Touriks to visualize ideas, explore user interactions, and lay the foundation for an intuitive and engaging design.
04 User Flows
Designed intuitive user flows for Touriks to ensure seamless navigation, enhance user experience, and guide users effortlessly from discovery to booking.
05 Design System
Developed a comprehensive design system for Touriks, ensuring consistency, scalability, and a cohesive user experience across the platform.
03 High Fidelity Prototypes
To simulate the final product and gather feedback from stakeholders, I created high fidelity prototypes ensuring that the design and functionality align with their needs.
