01 Competitive landscape
In order to differentiate our product in the market we analyzed 12 different regional and international competitors.
02 Focus Groups
We conducted four focus groups that helped us discover the direction of the product solution. The main objective is to: Validate business requirements, Define user personas, their behavior, and expectations, and Identify opportunities derived from pain-points.
03 Personas
We identified 7 personas for the 4 different target groups.
04 Mapping user-journeys.
We created 4 user journey map to identify areas of opportunity.
05 Pain-points to focus on
We shortlisted the most common pain points to address, which also align with business goals.
06 Feature ideation
We have identified four main journeys that will work across the application
07 Main user journeys
We have identified four main journeys that will work across the application
08 Process map For each journey
Multiple process maps were created to identify how the application functions
09 Card sorting Workshop
Analyzed the information architecture to come up with the most seamless flow.
010 User Flows
Each journey had its own user flow to show how the product works, and to spot possible gaps in the flow.
02 High Fidelity Prototypes
To simulate the final product and gather feedback from stakeholders, we created high fidelity prototypes ensuring that the design and functionality align with their needs.
03 Hi-Fi Wireframes
Based on insights from prototype testing the high-fidelity wireframes represented a refined version of the platform, incorporating detailed design elements and interactions that closely resembled the final product. These wireframes focused on delivering a polished user experience, showcasing a seamless interface, clear navigation, and precise visual hierarchy.
