01 Research and Understanding
Collected and analyzed user feedback from surveys, reviews, and focus groups.
Extracted key behavioral insights from Firebase data, identifying user demographics, top app sections, and pain points.
Defined the ideal target users, focusing on Instagram marketers, account managers, small business owners, creators, and influencers.
02 User Personas
User personas were created based on research and feedback to represent the app’s core audience. These personas helped guide the design process by aligning features with user needs, ensuring the app effectively addressed the challenges and goals of its target users.
03 Pain Points & Top Issues
Identified major issues, including outdated UI, overwhelming data presentation, lack of actionable insights, and unclear help buttons.
Noted key opportunities, such as improving trust, creating better onboarding, and offering data-driven actionable insights.
04 Ideation and Suggested Features
Proposed new UI sections, including Audit, Goals, and Analytics, to streamline navigation and help users take meaningful actions.
Improved user flows to simplify onboarding, account analysis, and navigation between sections.
02 Prototyping
Prototyping and testing helped refine the flow, while modern animations enhanced the interface, aligning with the client’s goal to improve trust, engagement, and user retention.
