01 Competitive Analysis
We conducted a thorough analysis of competitors, evaluating their usability and key features to identify opportunities for improvement and differentiation.
02 UX Auditing
We measured the usability of the website and the app based on the 10 usability heuristics, to improve on areas of weakness.
03 Task analysis
We conducted a task analysis to identify key issues with the platform, such as inconsistent user flows across cinemas, unclear seat pricing, fragmented booking processes, excessive and irrelevant data, hard-to-find filters, a confusing checkout experience, and inconsistencies between mobile and desktop. Additionally, first-time users often missed the country selection, leading to booking errors.
04 Key personas
We created detailed user personas based on research to represent cinema-goers’ preferences, booking habits, and challenges, helping tailor the platform’s features and flows to their needs.
05 User Flows
We unified the booking process across different ticket all ticket types
04 Wire flows
After assessing key pain points in the booking process, we revisited the task flow to make it even more intuitive.
