must

A Social Network for Travelers

project overview

Designed an engaging platform for travelers to connect, share experiences, and discover destinations, emphasizing usability and interactive features.

timeline:

1.5 months

team:

Individual

tools

AdobeXD

disiplines:

User Experience Design (UX)
User Interface Design (UI)
Interaction Design
Prototyping and Testing

summary:

Must is a social network tailored for travelers, allowing users to share experiences (referred to as “musts”) tied to geo-referenced locations. My primary responsibility was to redesign the platform, improving its overall aesthetics and functionality while ensuring that the user journey remained seamless.

client's goals and objectives:

Create a visually engaging platform that appeals to the travel community.
Enhance usability across key features like sharing experiences, exploring destinations, and organizing content.
Ensure the design adheres to GDPR standards and prioritizes privacy.
Maintain a lightweight, intuitive interface for both mobile and web platforms.

1. visual design direction

01 Outcomes

– Revisited the brand Identity Guideline: worked closely with the stakeholders to better understand their vision of the app.
– Improved Usability: Reduced friction in key actions like creating “musts” and saving spots.
– Enhanced Visual Appeal: The updated design attracted positive feedback from users, citing its clean and vibrant look.
– Boosted Engagement: Features like collaborative lists and the notification center encouraged more user interactions.

2. design

01 App Screens

For the Must mobile application, the design objective was to create an interface that is visually appealing while ensuring a seamless and intuitive user experience. The goal was to help travelers explore, share, and organize their experiences effortlessly.

Instagram Analytics App Made Intuitive and Actionable

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