project overview

Developed detailed personas to capture the diverse needs of StormHub’s target audience, ensuring the platform addresses their pain points and goals effectively.

Conducted an in-depth competitor analysis to identify gaps in the market, providing insights to position StormHub as a unique and innovative solution.

Identified and segmented the target audience into key groups, enabling a focused design strategy that aligns with their specific requirements and expectations.

Mapped out detailed flow charts to visualize user interactions, ensuring seamless navigation and task completion across the app.

Defined and prioritized MVP features to ensure StormHub launches with the most impactful tools, balancing usability and technical feasibility.

I designed the StormHub app icon to embody simplicity and timelessness, ensuring it resonates with users for years to come. The concept revolves around a stack of papers or notes layered on top of each other, symbolizing the multitude of ideas and brainstorming sessions the app facilitates. Its minimalistic approach aligns perfectly with the app’s focus on clarity and productivity, making it both functional and enduring.

To ensure a cohesive and scalable visual identity, I created a comprehensive design system for StormHub. This system includes typography, color palettes, iconography, button styles, and reusable components, all crafted to maintain consistency across both the mobile and web versions. The design system was built with flexibility in mind, allowing for future expansions and updates while ensuring a seamless user experience.