3.5 months
1 Project Manager
1 Designer
Figma
Miro
Jira
Research
UX Design
Interaction Design
UI Design
Information Architecture
Service Design
Visual Design
PeTrA is an app used by British American Tobacco for TMR to easily view their store visit schedules, manage store stock, and monitor shelf share. It also allows retailers to restock, request maintenance, and more
An app designed to fully digitize the Merchant process, replacing paper-based tasks with a seamless mobile experience. The audit workflow was simplified with guided steps and clear CTAs to minimize errors, ensuring an intuitive and efficient process. Additionally, a gamification system was introduced, making the platform more engaging and enjoyable for users.
A streamlined app experience for TMRs featuring a dashboard with store audits, competition reports, digital contracts, and a leaderboard. The app also includes a personal development section with an HR portal and training resources. Key features include a simplified store audit card to track visits and reviews, a “Today’s Plan” view (list or map) and much more.
The Retail View was designed to allow retailers to conduct their own store audits using a guided, step-by-step format, ensuring no room for errors. This view is also integrated with a gamification system to encourage timely and accurate audits. Additionally, a notification system was introduced to help stores track stock levels and enable TMRs to send tips, tricks, and review notes, enhancing communication and workflow efficiency.