01 Discovery & Ideation Workshop
As the lead designer, I conducted an in-depth discovery and ideation workshop to lay the foundation for this innovative app. Through collaborative sessions with stakeholders, we identified key features and user needs, shaping the app’s unique blend of delivery and social networking.
02 Competitor Analysis
As part of the design process, I conducted a thorough competitor analysis to ensure our app stands out in a crowded market. This analysis involved: Market Landscape Evaluation, Feature Comparison, User Experience Insights & Differentiation Strategy.
03 MVP Discovery
In the MVP discovery phase, I focused on identifying the core features and functionalities essential for launching the initial version of the app. This involved gathering and prioritising user needs and defining key functionalities while allowing for future enhancements.
04 User Flow
I developed detailed user flows to map out the complete journey users take through the app. This involved designing intuitive paths for key actions, from initial interaction to goal completion, ensuring a smooth and efficient user experience.
05 Design System
One of the challenges for me as a lead designer was to build a Design Language System (DLS) to establish consistent design standards for our UI and ensure cohesiveness.
06 Prototyping
Prototyping was an essential part of the design process, allowing us to test and refine the user experience internally and provide the client with a tangible preview of the design and flow. This step ensured alignment with the client’s expectations and helped identify potential usability improvements early on.
